Creative Content Director
Are you a Creative or Account Director looking to spread your wings at a forwarding-thinking digital agency?
If that sounds like you then please get in touch! We’re are on the lookout for a creative content art director that can lead our team in developing shareable, newsworthy digital pieces of content that generate links and kick-start conversations, no matter who the client. Coming up with ideas for creative content plays a crucial role at Distilled, so we’re seeking a passionate storyteller and conceptual thinker who can collaborate with a team of creatives, designers and developers to create innovative digital campaigns.
At Distilled we create hero pieces of content that tell engaging stories, such as one-off interactive microsites, videos, games, photo stories, and data visualisations. Our content must attract the attention of the journalist and the public. The content we create could be educational, entertaining, political, informative, illustrative or inspirational - it’s different for each client.
As a part of the creative team, you will lead campaigns from ideation to completion. A successful applicant will understand how to translate client objectives into compelling brand stories that drive results. You will present these ideas with confidence and effectively manage the creative process, ensuring client expectations are met and exceeded.
Here are some examples of Distilled’s most successful creative pieces.
- Would you be kind to a stranger? World kindness day stunt
- How music travels: the evolution of western dance music
- The view from here
- The emergency stop game
- The daily routines of famous creative people
Each day will be different, but a typical day could include:
- Leading the ideation of story-driven creative campaigns with the rest of the team
- Developing creative briefs to ensure the marketing strategy and creative direction are aligned
- Assessing the feasibility of concepts and developing pitch decks to present finalised campaigns to clients
- Participating in client meetings to understand clients’ business objectives and marketing goals
- Art direction
- Working with consultants to define project scope, costs, timelines and expectations
- Developing messaging strategy, competitive analysis and content framework to guide creative campaigns
- Overseeing the creative process from concept to completion, leading the design and user experience process, ensuring the campaign matches the client’s brand and story.
While the core responsibilities of this role will centre around creative ideation, you may also be asked to:
- Deliver content development plans including developing voice and tone guidelines, editorial calendars and content distribution plans
- Manage content production with in-house writers and freelancers
- Create content audits and gap analysis
- Conduct audience research and persona analysis
- Create customer journey maps through discovery strategies such as focus groups, interviews and surveys
- Write and edit short and long-form content
- Deliver content development training
- 5+ years in a digital environment with a strong emphasis on creative ideation, content strategy and being the mastermind behind interactive campaigns
- Strong understanding of how to lead and direct creative ideation
- You’ll appreciate the value of content and how to communicate that value to engage an audience.
- Proven capability to translate creative concepts to compelling client presentations
- Well-rounded portfolio of digital campaigns showing an understanding of content and digital marketing strategies
- Ability to manage multiple projects/teams at once while staying within timeline and budgets
- Ability to balance creative and operational needs
- Excellent written and verbal communication
- Effective project management and reporting skills
- Strong copywriting skills
- Competitive salary
- 25 days annual leave plus 8 bank holidays
- Subsidised private healthcare and life insurance
- 5% pension matching
- Subsidised gym membership
- A Kindle with a few books pre-loaded
- A £750 happiness budget so you can buy stuff to make you happier at work such as a new flashy monitor, a new office chair, laptop upgrade or training, tickets to conferences, books etc.